Sell me this
Sell me this
Sell me this
Sell me this
Sell me this
Sell me this
Sell me this
Sell me this
Or, keep reading.

No matter what you’ve been tasked with selling, Sales Reframed will teach you how to sell a whole lot more of it… and in just one weekend.

Join the waitlist to be notified when the next cohort is announced.

Virtual, live and just one weekend.
There are no more excuses.

Sales Reframed doesn’t require you to take any time off work. It’s just one weekend. It’s virtual. It’s live. And, it’s designed to equip you with actionable knowledge you can begin implementing immediately.

Sell like hell, without selling your soul.

Making your number doesn’t matter if you can’t look yourself in the mirror. Sales Reframed allows you to become the kind of salesperson everyone wants to talk to because of your tremendous success and character.

There’s a difference between “book smarts” and “sales smarts”.

Sales Reframed does away with the regurgitated tactics you’ll find in just about every sales book and instead helps you craft your own unique, authentic selling style so that you can keep being you… just a more effective you.

Enough with the pre-recorded b.s.

Sales Reframed is a live, cohort-based class where you and a few dozen other like-minded, ambitious individuals are led in real-time by your instructors, Eric and Ben. There’s no pre-recorded B.S. No videos. No nonsense.

Our students have been hired by…

Clearbanc logo
Facebook logo
Pepsi logo
Ceridian logo
Shopify logo
Amazon logo
Salesforce logo
MLSE logo

Salesperson Professional.

Sales Reframed is a wildly immersive, fully-remote crash-course designed to help you go from salesperson to sales professional before the end of the quarter.

“What’s gonna be on the test?” Let’s talk curriculum.

By the end of the weekend, here’s what you can expect to walk away with…

An offer they can’t refuse

Unique selling & Value Proposition

We’ll show you how to uniquely sell and position your product or service in such a way that your customers will practically throw their money at you.

Know what your customers want, what they really, really want.

Ideal Customer Profile

We’ll help you gain such a deep understanding of both your customer and what they want, that you’ll find yourself rousing suspicions from their spouse. Kidding…kind of.

Seriously, sell me this ______.

The Buyer Journey & The Selling Process.

This is where the “Sell me this _____” comes in. We’ll walk you through how to sell anything –– be it a helicopter or a piece of software –– so that you can step onto any sales call bursting with confidence.

You’re making a list and you’re checking it twice.

Dream prospect list.

We’ll help you put together a list of your “dream prospects” and show you how to get your foot in the door with every single one of them.

Smooooooth as a criminal (but not actually a criminal).

Cold-email, call scripts and pitch decks.

It’s no coincidence the most successful sales professionals also happen to be the smoothest. We’ll divulge the scripts, emails and pitch decks that have helped us (and others) sell millions of dollars worth of products and services.

You’ve got questions.
We’ve got answers.

Questions to ask in sales meetings.

Sales professionals don’t talk their way to a sale. They ask their way to a sale, one question at a time.

Your professors have sold tens of millions of dollars in drugs and music festival technology.

My name is Eric Janssen. I run Sales Reframed with my partner in crime, Ben Mercer. Between the two of us, we have nearly three decades worth of sales experience.

Ben manages sales at one of the largest pharmaceutical companies on the planet. He leads an A-team of talented sales professionals who help improve the lives of millions of patients, while selling tens of millions of dollars worth of drugs every single year (the legal kind, of course).

I, myself, cut my teeth managing a global team selling to the largest music festivals in the world: Coachella, Tomorrowland, Bonnaroo, you name it. After one hell of a run (and my body in tatters from logging 100,000+ air miles a year), I was ready to pass along everything I had learned to the next generation of soon-to-be salespeople.

This decision ultimately led me to the prestigious Ivey Business School, where I’ve built out one of the only sales programs available in the country today…

Hear what the students have to say

"I  joined this course with the intention of gaining a better perspective on sales and understanding how I can use sales tactics in my everyday life. Now that this course has come to a close, I can say that I took away so much more.  The learning in the course goes above and beyond what I could have imagined and for that I am very grateful. Thank you!"
"Takeaway: Sales deserves more love.This course definitely shifted my perspective on sales. I never realized how challenging it is, how important it is, and how much money can be made if you’re good at it."
"While 10 years from now  I may not remember that sales is a combination of (will + skill) x (strategy + luck), I know that I will remember the excitement that I felt at the beginning of each class and the gratitude that I felt at the conclusion of the course."
"I can’t say I’ve ever had a prof exude so much energy every class as Eric did, but reflecting on this and listening to my peers it shows the tremendous effect this had on us. It kept us accountable and pushed us to show-up every class. Overall, this class was hands down the most unique course I’ve had and a memorable experience; so, thank you Eric and everyone else!"
"This class has completely changed my perspective on the notion of Sales. I think most of the class agrees that this course has had so many personal learnings along with the content learning, so thank you @Prof E for being such an incredible professor and role model. We've learned how to value our strengths, our time, build our resilience, how to be better listeners and so much more.  I'm confident everyone in this class is off to do incredible things."
"Thanks again @Prof E I absolutely loved this course. 10/10 would recommend."

Here’s how much the workshop costs

$799 CAD
Spots are limited, don’t wait to apply!
  • Full enrolment in Sales Reframed as 1 of only a few dozen participants
  • Full access to a two-day intensive, live virtual learning experience led by experienced sales teachers and practitioners
  • Templates and frameworks designed to help you generate results immediately
  • A step-by-step guide to create your own unique sales playbook that will help you achieve your unique sales goals
  • Access to an exclusive learning community of growth-minded practitioners
  • Access to all course templates, and workbooks
  • A course certificate upon completion
Apply for a scholarship

We are awarding full and partial scholarships to students and new graduates.  To apply for financial support, please apply here.

Want to pitch your boss to help offset the cost?

Our answers to your questions

By now you’ve probably got a few questions swimming about your skull. Fortunately, we’ve got answers…

How are classes structured?

While remote, these aren’t pre-recorded videos you watch alone in your basement on 2x speed. They are live, highly interactive classes with a cohort of others looking to hone their sales chops just like you.

How much time will it take?

All-in-all, expect to spend an entire weekend on this course (two full days), or approximately 8-10 hours per day.

Each session runs for about 2 hours and will include time for you to build your custom sales playbook.  

In addition to class, we’ll also suggest books, articles and podcasts if you’re interested in speeding up your learning curve outside of the classroom. Since we also coach you through  creating  your own sales playbook, we’ll assign mini-deliverables that you can immediately begin applying to your own unique business.

What if I have questions about the content?

Since this is a live class, you’ll get answers to your questions immediately and in real-time. You can also attend office hours after the course to receive 1:1 guidance and coaching from your instructors, Eric Janssen and Ben Mercer. Or, bounce your ideas off of others in your cohort in our community.  

In short, no question will go unanswered.

Do you offer discounts or scholarships?

We are awarding full and partial scholarships to students and new graduates.  To apply for financial support, please apply here.

Would this be something my company would pay for?

How do I know if this is a good fit?

This course is designed for anyone that knows a thing or two about sales (and has had some exposure to sales) but is ready to really level up their game.

Can I take this course if I don’t have a job?

Yes. But, we think you’ll get the most value out of this course if you are currently working in sales. Why? So, you can apply what you’re learning in the classroom with us in your actual job.

When will the live classes take place?

Sales Reframed runs Saturday June 4th and Sunday June 5th from 9:00am - 6:00pm. 

Your golden ticket into our thriving online community of sales masterminds.

The most valuable aspect of Sales Reframed might just be our private, invite-only community where you have the chance to rub shoulders with folks just like yourself, honing their chops in the wild, wild west of sales.

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